Promotional merchandise is often overlooked as digital ads dominate marketing. Yet, before social media and online ads, custom-branded products were go-to marketing tools.
Branded products remain effective and frequently used in marketing today. This article explores custom button badges, how they work, and their role in a successful marketing strategy.
Custom Button Badges Create a Personal Connection
While ads fade and influencers move on after campaigns, badges stay. Custom button badges offer a lasting, tangible link between your customers and your brand.
They can be worn on jackets, backpacks, or hats, giving your brand more visibility every day. People are more likely to keep items that feel personal. A badge featuring an employee’s name or a favourite team’s logo becomes more than a marketing tool; it becomes part of the wearer’s identity.
Cost-Effective and Better Value for Your Money
Running branding and marketing campaigns can be expensive. Costs can easily pile up, especially if you opt to run ads online or hire social media influencers. This can be a tough mountain to climb for startups and SMEs.
Custom button badges from Rocket Badge are very affordable, especially if you order in bulk. You can design 100 or more button badges for a fraction of what you’d spend running a campaign on social media.
Also, the shelf life of button badges is longer than that of digital adverts. Because of their low cost, you can hand out the badges for free at events or on social media as giveaways without breaking the bank.
Mini Billboards on the Move
A badge with a good design will be worn daily for years to come. This, in turn, converts the badge into a mini billboard that is always on the move. Everywhere the wearer travels, your brand gets more visibility.
Custom button badges are compact, but a good design will always capture the public’s attention. It will spark conversations, driving new traffic that you can convert into long-term customers. Whether it is at a music festival, conference, or even a protest, your message and brand colours will be seen.
Unlimited Customisation Options
When designing promotional merchandise, you always have to think about your target audience. Button badges are a blank canvas for you to experiment with your creativity. You can create various designs to meet your clients’ tastes.
This flexibility allows you to target different segments of your audience with messaging that resonates specifically with them. You can make badges featuring anime characters for kids, add special slogans to support a cause, or design team badges featuring popular sports teams.
Custom Button Badges Are Easy to Distribute
Custom button badges are small and easy to distribute. The easiest option is to hand them out for free as giveaways at events. You can also include them in gift hampers for those who participate in online challenges.
Adding a free custom-branded button badge to an order can add a little surprise and make your customers happy.