AdWords Shopping Campaign Management: what is it?

When it comes to the online marketing world, Google Ads campaigns are very common and important to have. They provide a great way for anyone to get their own product or service out into the public view and have it be found by potential customers.

It is important to note that Google Ads also makes it easy for anyone with an account to see which ads are being clicked the most, which is also known as the “performance” of the campaign.

For people living in India who want to promote their business through Google Ads Shopping Campaign Management companies, they should learn about the top Google Ads Shopping Campaign Management agency in India.

This is a very important factor to keep in mind for those that are not doing as well as they could and want to increase their conversion rate.

You want to be able to do this without having to spend a ton of money on ads, so Google Ads Shopping Campaign Management is a great way to accomplish this without having to completely re-do your campaigns.

What is Google Ads Shopping Campaign Management?

Google Ads Shopping Campaign Management is one of the main things that helps companies keep track of their AdWords and Google Shopping accounts.

It gives anyone access to see information, like the overall performance of the campaigns, how much money is spent per month, and even what products the campaigns are advertising for. It is helpful for any time a campaign needs to be paused or stopped.

This is especially useful for those that want to pause or stop a certain campaign that is not performing well. This can be done for a variety of reasons, and the main thing is to stop wasting money on ads that are not performing well for you.

Google Ads Shopping Campaign Management also helps you to find a lot of opportunities for your business.

How to Access Google Ads Shopping Campaign Management

Google Ads Campaign Management is not too difficult to get into if you want to be able to take full advantage of it.

The process for accessing Google Ads Shopping Campaign Management is fairly simple, and many users are surprised to find that they can accomplish it with the click of a button.

As you can see in the following screenshot, the first step is to go to the Account Settings page.

Once there, you need to find “Management” on the top navigation bar and click it. This will take you to a screen that looks like the one below.

Click “Google Ads Campaign” and you will be taken to a page where you can find “Google Ads Shopping Campaign Management.”

Is Google Ads Shopping Campaign Management Free?

Google Ads Shopping Campaign Management is completely free to anyone who has an AdWords and Google Shopping account. However, you do need to have a free Gmail account to access Google Ads Shopping Campaign Management.

You also need to have a verified phone number to log into your Google account. The process for verifying your phone number is explained here.

This process is easy, but you do need to have a Google account to start off with. Google will make sure you have the right permissions before you can proceed. If you are having trouble with this process, make sure to check out this article.

How to Manage Google Ads Shopping Campaigns

Google Ads is the tool of choice when it comes to the management of your advertising campaigns. You have access to multiple settings, ad groups, locations, campaigns, and more.

The following is a list of the most important features you can access with Google Ads Campaign Management:

Google Ads Account

If you need to perform tasks on behalf of your business, then Google Ads is the tool you need. The first step in most accounts is to log into the Google Ads account. This will take you to a screen with multiple tabs.

On the left-hand side of the screen, you can see your different ad groups, campaigns, locations, and keyword. The following is an example of a dashboard you may find in your Google Ads account:

You can get more information on your different accounts, locations, and campaign settings at this point. To start your advertising campaigns, click on “Google Ads” in the “Campaigns” tab on the left side of the screen.

On the next screen, you have the option to create new campaigns, manage your existing campaigns, add location targeting, and target your keywords to specific campaigns and ad groups. You can also start the campaign on the “Overview” page.

Ad Groups

If you want to perform a specific task that cannot be achieved from the previous steps, then you will need to create an ad group. Ad groups are like groups or sections for you to put your individual campaigns and keywords into.

You can add as many groups as you want, but when you perform tasks, the ads for all your campaigns and keywords will be included in the same ad group. This is how you can manage your accounts at different levels.

Here is an example of what an ad group looks like in the Google Ads account:

You can create ad groups, edit existing ad groups, target your ads in different ad groups, and delete an ad group. In this example, you can see “ad group 1” and “ad group 2”; these ad groups have their own campaigns and keywords and are only linked together.

When you edit a specific ad group, you will see three tabs: “Overview”, “Ads”, and “Campaigns”. Here, you can adjust and manage the individual ad groups.

Ad Extensions

Ad extensions are like modules that you can place in the ad to display more details or content on your ad.

Each ad has one or more modules that can be used for specific things, such as a call-to-action to drive traffic, a link to your blog, or a text ad. In the main module that covers the ad, you will have the title, description, headline, URL, and image in this module. Ad extensions are used to add another layer of content in the main module.